PLAY Hatzuk Beach in Tel Aviv

One of the worst places I’ve been in
I made a reservation for one night, i went there.
Paid 1200 shekel , arrived to the room at 23:30 pm , the sheets weren’t clean , at all , all of the sheets where “period blood”
I went directly to the lobby , they told me that there isn’t any service they can give me now , after one hour and half , they gave me another room , in the middle of the night , i asked for a discount or refund, she told me that nothing happened and they treated the situation immediately but actually it took them 2 hours , and then i replayed to there email , they just didn’t answer me anymore
It was a nightmare, no service at allll

we’ve been here a few times pre Covid , came back and it’s pretty bad
1) No Restaurant, no coffee shop , nothing . There used to be great breakfast served , not anymore, they turned it into a “Greek restaurant “ that is not open to the public but is used for private events
2) Vending Machine . One for the entire hotel, empty half the time AND requires an app that requires an Israeli phone number (?!) in a hotel. With tourists … face palm doesn’t come close
3) Parking , used to be free to hotel guest, now paid one, ok not out of standard to other hotel BUT instead of paying a daily rate you need to pay each and every time you come in/out. And you need to remember to get a sticker from the reception , each time to get the “hotel discount “
4) business lounge , used to be one, fairly basic but at least a quite place to make calls, not anymore gone….
5) The hotel looks ran down and with need of a refresh

Seems the new management is prioritizing cost savings over customer experience

The location is perfect and it used to be an ideal place for a long stay visit , not sure it is worth it now

I had the worse vacate experience at this hotel. The staff was unpatient, the room was not clean at all and the room service served us 2 hours late. The sea nearby was the only nice thing.

The service is really bad. As other reviews you cannot get a towel on the weekends.
This is not a motel you should have it as minimum.
Cannot invite any family member to the pool and parking is not included.
"New serif in town" how the management describe the change.
I do not like the attitude and not coming back.

Service was trash and room was dirty... not recommended