Spa Hotel Armira in Starozagorski Bani

I stayed here for 4 days, and I was not impressed. We paid more than 200 euros per night for an apartment for 4 people, so I obviously expected it to be flawless. It definitely was not. There were broken things everywhere (see the picture), the kitchen had dirty cups on the counter upon arrival and other people’s things in the fridge (see pictures), and the WiFi did not work most of the time. Moreover, the kitchen had NO equipment for cooking and only an extremely small fridge, which is completely unacceptable, as we obviously booked an apartment with a kitchen because we wanted to be able to cook. There was also only very few plates and no bowls, and we had to go to reception to ask for more of these, but they refused to lend us pans or pots to allow us to cook - an experience I would’ve maybe expected in a budget hotel - not a 4-star hotel that charges this much per night. So we were not able to cook at all during our stay there. Finally, while the restaurant does take card, the pool bar did not take card, which made things quite difficult for our group when we were wanted to order things at the pool. And again, completely unacceptable for a supposed 4-star hotel not to accept card payments. The pool area was ok, but even there, we weren’t so impressed: it was 35 degrees outside, and the pool was 32 degrees, which basically meant that it was not possible to cool down by going in it, and a lot of the outdoor equipment was broken, e.g. there was a hammock with a huge hole in it. The only completely positive thing I have to say about this hotel is that the restaurant served nice food and had good vegan options, so this is why I’m rating it 2 stars rather than 1 star. I sincerely hope the hotel management will provide better services in future rather than just charge huge amounts of money without improving the facilities.

The hotel itself is nice, but the stuff is really arrogant and the service is really poor.

We had a huge event there with over 100 people and we had a lot of problems mainly because of the stuff. The guests can't sit or walk on the grass, there some VIP zones that cannot be use (even though the hotel was full with our group), the restaurants closes at 11pm and you should pay for every extra hour, check in at 3pm .... The dinner was late with 2 hours and the waiters were very arrogant and even some of them aggressive.

The only good thing was the food, but everything else really made the experience mostly negative for us.

Do not recommend for big group events.
There many other much better hotels, with extremely better service.

A lot of small things are not done right, which adds up to a disappointing experience overall. Supposedly a kids friendly hotel, but breakfast is available only from 8am, at which point the buffet room is open but not everything is ready. The food there is lower quality than what you get if you order from the menu. There are cats running freely across the hotel grounds, they knocked down our wet clothes on the balcony and lay in our towels. There is a bar, but they only serve alcohol straight with basic soft drinks, no cocktails. Our Aperol Spritz hardly had any alcohol. The pool has a skipper, who watches over the VIP chairs, not over the pool, which is actually unsupervised. In the billiards room of the hotel, you still have to put small coins to play, unlike any other hotel I’ve been in. They advertise a spa, but there was no masseuse available. On the plus side, the pool is covered, so that the kids are not in the sun. There is a playground under the trees. I would recommend the appartment, especially for families, as the hotel rooms get uncomfortably hot.

Bad service, arrogant staff, bad food, cheap attitude, too expensive. Overall low quality, overpriced and overrated place. NOT recommended at all.