Hotel Aurora Plava Laguna in Umag

Great friendly staff. Clean rooms with clear comfortable beds. For an all inclusive resort, the food was just okay. This is definitely a family friendly resort with lots of kids. The non alcoholic drinks were not very good. Cheaper generic cola wasn’t good. The beach and pool area were nice. Overall, I would stay again

Location- excellent. This is old (socialistic) design - spacy! Hotel is tucked in pine forest. Other hotels are far apart, and hard to see from thick forest. very rare "commodity" these days. Beach is not from "dream beach "pictures , since in entire Istria there is no natural beaches, so , long time ago, someone just made a - concrete block. Sing level, looks more like dock, than beach . But it works. As long as you want to be roasted. If not, there is little crowded pool area, with mix of natural and sunbrella shade, or , natural, pine shade huge area. actually an entire park ! Amenities : whatever you want . From bike to almost all water toys Hotel : built long time ago, but properly. Hotel is refurbished, (estimation) in the begging of 2000's but, partially. For example: door-wing is new, door-frame just painted ! Cleanness : excellent . Even walls are fresh painted ( no foot marks, splashed bugs..) Rooms: correct. Furniture is new , simple but sufficient. Bed quality- average. Balcony : big enough . But! Not even a piece of cord, rope to dry swimsuit! I was forced to improvse with car tow-rope! It is so often in Croatia, that look like some (insane ) EU recommendation ! Bathroom. Spacy, correct, clean, with tub (!) . But , some extra shelf and few hooks more will be nice . Staff: Excellent ! Most of the staff is young, season-workers and/or school students on summer practice . But , they work hard. In dining room you do not need for clean table more than 30 seconds. They speak languages, basically. On both bars (cocktail and beach) staff are pro , and multilingual . Food: average. If you looking for a la carte dine , with sommeliers, and flying waitress-forget it .This is vacation, family hotel , with average food, an d self service. But it is All-Inclusive. sodas and beverages from drink-o-mate are fake . But kids do not care anyway. On the other hand, beer (Ožujsko) is great , white vine is fine, red- not so good. Food quality : can be better. Too much ready-made industrial products. But, if you are not typical western tourist ( looking just for pizza, pasta, grill, pancakes and filter coffee ) with some imagination, you can make your mix. visiting almost all Istrian hotels for decade, my reference for kitchen is -fish. And fish is correct , even good. Cakes- nice, with reduced sugar ! Fruit- fresh and of good quality ( I never try cherries so sweet!) AI: comparing with some ( Turkey, Tunisia) "AI" where you need to pay for drink, Aurora is real AI. Not of higher class ( sodas are not original, cocktails are made by cocktail-o-mate ), but coffee on beech is excellent ( real espresso machine) . And service starts at 7a.m. and have one short break of only 1 hour (10-11 a.m) . At 11 a.m. beach bar is open, and around noon they bring some light lunch , if you do not want to go to main dinning room. end of service is at 23.00 when cocktail bar close. Entertainment: during day, there is some pool -fun, but not too