Hotel Admiral in Golden Sands
✅ Rooms are spacious, modern, and well maintained with some guests noting comfort and good condition of bathrooms ✅ Excellent location directly on the beach and close to the resort center with shops and nightlife nearby ✅ Hotel offers a variety of facilities including two pools, spa services, and multiple bars ✅ Staff are described as friendly and professional in some reviews ✅ Free access to the PR club included for guests ❌ Several guests reported poor food quality and lack of variety, with some feeling unwell after eating ❌ Service inconsistencies, including unfriendly or unhelpful staff and slow response times for maintenance or medical assistance ❌ Many reviews mention shortage of sunbeds at the pool and beach, despite large hotel capacity ❌ Some facilities like spa services, parking, and certain drinks require additional payment contrary to expectations ❌ End-of-season closures of some facilities like outdoor pool and bars were not clearly communicated before arrival
Rooms and prices
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Description
Hotel Admiral is a 5-star property built in 2004, located in the central part of the Golden Sands resort. The hotel comprises two buildings, with a total of 301 rooms spread over seven and nine floors. Guests can choose from a wide range of room types, including Standard and Deluxe rooms with various views such as sea, garden, park, and water. The hotel offers extensive facilities including two swimming pools (one indoor with a jacuzzi and one outdoor), a spa center with paid services like sauna, Turkish bath, massages, and solarium. Dining options include one restaurant and three bars, including a lobby bar, a pool bar, and a mezzanine bar. Children are accommodated with an outdoor pool, high chairs in the restaurant, and free cots on request. Despite the upscale classification, some reviews note inconsistencies in service and food quality, but the hotel’s location and room comfort receive frequent praise.
Location
Hotel Admiral is situated just 90 meters from Golden Sands Beach, on the first line with a public sandy beach accessible via a promenade. It is centrally located within the resort, close to a lively pedestrian street and multiple restaurants such as Leonardo and Venezia, both just 30 meters away, and The Rock Sea Restaurant at 154 meters. The hotel is 18 km from Varna airport, making transfers convenient. Guests appreciate the proximity to shops, bars, clubs, and other local attractions, all within easy walking distance. The hotel’s position allows easy access to both the beach and the resort’s entertainment options.
Tips
- If you plan to visit during the end of the season, verify which facilities will be open to avoid surprises.
- Book sunbeds early in the morning to secure a spot at the pool or beach since they are limited.
- Consider bringing your own snacks or plan meals outside the hotel if you prefer more food variety, as some guests found the hotel restaurant options limited.
Policies and conditions
- Children of any age are allowed.
Children up to and including 2 years old stay for BGN 6 per person per night when using an available cot.
Children up to and including 11 years old stay for free when using an existing bed.
People no matter the age stay for free when using an available extra bed.
Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay. - Pets are not allowed.
- WiFi is available in all areas and is free of charge.
- Private parking is possible at a location nearby (reservation is not needed) and costs BGN 16 per day.
- Check in time: 14:00. Check out time: 12:00.
Services and facilities
- Shopping on site
- Air conditioning
- 24-hour reception
- Elevator/lift
- Currency exchange
- Smoke-free property
- Security guard
- Newspapers
- Terrace
- Non-smoking rooms
- Room service
- Family room
- Cable TV
- Minibar
- Hairdryer
- Flat-screen TV
- Shower/Bathtub
- Wardrobe/Closet
- Toiletries
- Accessibility features
- Ironing
- Laundry
- Safe-deposit box
- Dry-cleaning
- Luggage storage
- Wake-up service
- Telephone
- Bar
- Buffet breakfast
- Cafe
- Restaurant
- Free Wi-Fi
- Car rental
- Airport transportation
- German
- Russian
- English
- Multi-language staff
- Billiards
- Ping-Pong
- Parking
- Parking nearby
- Swimming pool
- Indoor Pool
- Outdoor pool
- Next to the beach
- Business center
- Fax and copy machine
- Meeting and presentation facilities
- Conference Hall
- Table Tennis
- Fitness facilities
- Doctor
- Solarium
- Massage
- Beauty services
- Sauna
- Spa
- First Aid Kit
- Pets allowed
The hotel is located on first line from the shore.
The nearest beach is located on the distance of 90 m. It takes 1 minute To the beach!
The distance to the sea is 130 meters
Street view
Video: Admiral Hotel - Ultra All Inclusive & Private Beach, Golden Sands | Travel Suggestions
Map
Reviews
The mezzanine bar was open for a few days but also closed after the weekend, which meant there was really nothing left to do in and around the hotel. There were two snooker tables available, but unfortunately none of the cues had proper tips, making it almost impossible to play.
The food was another disappointment: it was often cold, lacked flavor, and offered very little variety.
On the positive side, the hotel itself is beautiful. The room was lovely, well-maintained, and had everything we needed, and the bathroom was in good condition. The location right next to the beach is excellent.
It’s a shame that our experience was overshadowed by the lack of communication. With clear and transparent information about the end-of-season closures, our stay could have felt completely different.
The food was very poor, and I even felt unwell after eating at the hotel restaurant. There was no clear attention to hygiene, and cleanliness in dining areas and common spaces was concerning.
The staff were unfriendly and unhelpful, showing little interest in guests’ comfort or satisfaction. Overall, this was a deeply disappointing experience, especially given the hotel’s claimed 5-star status.
I have used Booking.com for many years and have always trusted the ratings, but this property does not reflect the standards I’ve come to expect. I sincerely hope both the hotel management and Booking.com review this listing, as it feels like false advertising.
Until major improvements are made in hygiene, service quality, and guest care, I would not recommend staying here.
The location is great, in the city center, there were a lot of shops near by. Also, the room was clean, it looked like in the photos. At the bar, we got served with any drink we wanted.
The food I cannot say it was the best, it could ve been better, more diverse, especially at breakfast.
We stayed for 4 nights and at the dinner the food changed a bit every day: pasta, shrimps, fish, which was good.
Now the bad things:
Not enough sunbeds. The hotel can acomodate a huge number of people, but there are not enough sunbeds, so you have to chase a place with a big chance to not finding one at 8 am in the morning. Also, as expected, not enough sunbeds, not enough towels for beach. People come there to enjoy the sea and the beach, but they are not provided a place to do that!!
We supposed that an ultra all inclusive package will include all services with no extra cost. We were disappointed to find out that the spa must be paid, or the coffee/tea in the room.
We tried to go to eat at the beginning of the program, but I am sure that if you come in the last 30 minutes, you will find just some pieces of food.
I don’t want pick a side, I am just honest.
Pay attention because it looks great in the photos, but the situation is not that great in reality! Have a nice day!
The only positive side of it are the rooms which are renovated, but some of them need a bit of cleaning here and there.
My story with the hotel is as follows:
- the room given to us for a twin bed while we booked for 3 people
- the meals are terrible and all good meal and drinks are subject for payment
- not enough sunbeds at the pool and at the beach
- the staff is not trained at all to deal with customers
Everything in this hotel seems to be a subject of availability: rooms, staff behavior, sun beds at the pool, sun beds at the beach, food etc.
Unfortunately, they are doing nothing to make your stay pleasant and that is fine since the amount you pay for the booking isn’t refundable. You can choose to stay or leave, but the money you paid stay with the hotel. And that could explain why things are the way they are.
The worse: All my family got sick there with stomach pains and cramps.
The good: one of the best positions, very nice pool and beach access.
Cafe and Restaurants near hotel
Frequently asked questions about Hotel Admiral
How far is Hotel Admiral from the nearest airport?
The hotel is 18 km from Varna Airport (VAR).
Are there facilities for children at Hotel Admiral?
Yes, the hotel has one outdoor pool for kids, offers high chairs in the restaurant, and provides children's cots free of charge upon request.
Does Hotel Admiral have direct beach access?
The hotel is located on the first line with a public sandy beach just 90 meters away, accessible via a promenade.
What types of rooms are available at Hotel Admiral?
The hotel offers a wide range of rooms including Economy, Standard, Comfort, Business, Superior, Deluxe, Junior Suites, Suites, Apartments, Studios, and Cottages with various views such as sea, park, garden, water, balcony options, and family rooms.
Is parking available at the hotel?
Yes, parking is available but it is paid and located about 150 meters from the hotel.
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Hotel prices for: August - September 2026 calendar
The average hotel price this month is 184 USD The best time to book is August 18, with rates starting from 124 USD
































































