The Ned in London

I stay in 5-star hotel 150 nights per year and never experienced a stingy and rule managed place like this before. I WILL NEVER COME BACK. The Ned is a overly pretentious rip-off place that charges extra fees and service charges for virtually everything that I would expect as normal standard. This destroys the overall atmosphere and makes it a soulless place that does not feel 5-star at all. The mediocre staff seems to know that and does not even pretend. Examples: (1) If you book a room with breakfast, your breakfast order is limited to 28 GBP per person and they put a service charge on the total breakfast order. Ridiculous, and a vibe killer. (2) If you book over a booking platform they will charge 15 GBP per person per day plus service charge (!) to access the gym and pool area. The pool is even small and noisy. (3) At Parlor Bar they had an average hotel band playing on a Friday night and charged a 20 GBP “ticket” per person just to sit down andhave drinks there. Ridiculous. Also don’t expect a fashionable crowd. They go elsewhere in London. No need to dress and look good. The overall crowd is not much different than in a waiting room at Paddington Station.
Actionable feedback for hotel management: (1) Only offer rooms on you own website and not on booking platforms which you discriminate by dubious fine print terms and conditions. (2) Increase the room rates (if you have to) and include everything a 5-star hotel should include and ramp up hospitality. (3) If you stingily have to limit the breakfast order, it would feel better if you limit the number of a la carte dishes that can be ordered per person instead of limiting the order amount to 28 GBP and there should be no breakfast service charge added to the hotel bill if a room is booked including breakfast. Another additional service charge will also be added to the room rate. The way it is now, The Ned is NOT WORTH IT AT ALL.