AluaSoul Sunny Beach - All Inclusive – Adults Only in Sunny Beach
✅ Spacious, clean rooms with modern design and comfortable beds praised by multiple guests ✅ Two large pools with plenty of sunbeds and a quieter pool option, suitable for relaxation ✅ Friendly and helpful staff noted for professionalism and attentive service ✅ Good location very close to the beach and main strip of Sunny Beach ✅ Variety of restaurants on site including an Asian-themed restaurant with cooked-to-order dishes and table service ✅ Entertainment staff and animation programs described as brilliant and engaging ✅ Hotel received Travelife GOLD award for environmental and social responsibility ❌ Food quality received mixed reviews: some guests found main courses mediocre and desserts basic, others praised variety and freshness ❌ Balconies in some rooms reported as quite small, limiting outdoor space ❌ No private beach access; beach umbrellas and loungers require additional payment ❌ Cleaning service inconsistent with some complaints about not changing beds frequently and ignoring 'Do not disturb' signs ❌ Hotel is not pet-friendly despite some misleading online advertising; strict and unfriendly pet policies reported ❌ A few guests experienced noise issues depending on room location near the street ❌ Some guests reported slow or indifferent service at times, especially during conference events
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Description
AluaSoul Sunny Beach - All Inclusive – Adults Only is a 4-star hotel built in 2003 and renovated in 2013, located directly on the first beachfront line of Sunny Beach. It offers 395 rooms in a 6-floor building with a variety of room types ranging from standard singles to suites with sea views and balconies. The hotel is well equipped with two large outdoor pools, including a children's section, multiple restaurants including an Asian-themed one with table service, and extensive facilities such as a fitness center, spa, tennis court, and daily animation programs for adults and children. Guests can enjoy free Wi-Fi, air conditioning, and a sunny terrace. The hotel holds the Travelife GOLD award for environmental and social management, highlighting its commitment to sustainability. While adults only, the hotel still offers children's facilities, such as a playground and daytime entertainment programs. The location offers easy access to the beach (20 meters away) and is only 300 meters from the resort center, making it convenient for exploring Sunny Beach’s nightlife and shops.
Location
The hotel is positioned just 20 meters from the public sandy beach on the first coastline of Sunny Beach, with paid umbrellas and loungers available. It sits 300 meters from the center of Sunny Beach, providing immediate access to the main strip with shops and restaurants. The closest airport is Burgas (BOJ), located 25 km away, facilitating easy transfer. Nearby dining options within 400 meters include Restaurant Hans Christian Andersen (211 m) with a 9/10 rating, Oasis Restaurant (323 m), and Best Western PLUS Premium Inn café (325 m). The hotel’s geographic coordinates are 42.6901595 latitude and 27.7121135 longitude, placing it centrally in the lively Sunny Beach area.
Tips
- Book a room with a sea view or balcony if you want more outdoor space, as some balconies are small.
- Bring cash for paid beach loungers and umbrellas, as they are not included.
- Expect varied food quality; trying the Asian-themed restaurant on site is recommended for a better dining experience.
Policies and conditions
- Pets: Pets are not allowed
- Paying at the Hotel: MasterCard, Visa
- Check in time: 15:00. Check out time: 11:00.
Services and facilities
- Shopping on site
- Air conditioning
- 24-hour reception
- Elevator/lift
- Currency exchange
- Smoke-free property
- Newspapers
- Garden
- Television in lobby
- Terrace
- All Spaces Non-Smoking (public and private)
- Accessibility features
- Wheelchair Accessible
- Luggage storage
- Laundry
- Safe-deposit box
- Dry-cleaning
- Luggage storage
- Bar
- Breakfast
- Buffet breakfast
- Cafe
- Restaurant
- Snack bar
- Free Wi-Fi
- Multi-language staff
- Library
- Sun Deck
- Parking
- Indoor Pool
- Outdoor pool
- Pool facilities
- Beach/pool towels
- Event facilities
- Meeting and presentation facilities
- Conference Hall
- Fitness facilities
- Gym
- Steam room
- Beauty services
- Sauna
- Spa
- Children's playground
- Pets allowed
The hotel is located on first line from the shore.
The nearest beach is located on the distance of 1000 m. It takes 15 minutes To the beach!
The distance to the sea is 160 meters
Street view
Video: Breathless Luxry Sexy Adult Only Resort & Spa | Full Review | Amazing Shows and Parties, Great Food
Map
Reviews
There’s no private beach but you can walk 2 minutes to a section where you pay for loungers and umbrellas.
Two pools, one quieter than the other and no children.
Pool facing rooms & front facing rooms looking across to a street of shops.
Large restaurant plus secondary restaurant and a separate restaurant for special food evenings.
Recommend the Asian themed restaurant, food cooked to order, table service and bottled wine
Rest of food mediocre and more catering for the Balkan menu.
Room service not brilliant and have to ask constantly if fresh towels required, beds not changed frequently.
Good selection of drinks in the main bar with friendly bar staff.
Visited end of September so area fairly quiet.
The rooms were okay, but the behavior of the staff, especially the receptionists, was awful. On their website, the hotel advertises itself as very dog friendly, promising that your pet will be treated as well as you are. What a complete lie!
As soon as we arrived with our dog, the staff rushed to us like we were criminals and forced us to sign a ridiculous paper with a pet fee. The money was not the issue – the problem was the paper itself, which was nothing but a list of strict prohibitions for dogs. No access to almost anything, and the most absurd rule: you are not even allowed to leave your dog alone in the room for a short while if you go to breakfast or the pool. But here comes the biggest nonsense: you cannot leave your dog in the room, and at the same time you cannot take the dog with you to breakfast or by the pool either. So what exactly are you supposed to do? According to their rules, your dog can be nowhere. This makes no sense at all and completely ruined our holiday.
For all that money, we didn’t even get a simple welcome bowl, a dog bed, or a small treat for our pet – something that other hotels provide for free. Here – nothing. On top of that, they make you sign a threatening statement saying that if your dog breaks any rule, you will be kicked out immediately without a refund. The hotel’s dog-friendly image online is pure false advertising.
And if that wasn’t enough, the cleaning lady kept entering or knocking on our room despite the “Do not disturb” sign. One day she even removed the sign from the door and left it on the table after cleaning, although we clearly didn’t ask for it. On the following days, she kept knocking and asking if she should clean – again ignoring the sign. Please, at least teach your cleaning staff the basics of English so they understand what the sign means.
Overall, this hotel has nothing to do with what it advertises. False promises, unfriendly and unprofessional staff, no respect for guests. Definitely not recommended!
This was offered to us as a dog friendly hotel paper bowl. 🤮
The bedroom was noisy. When asked to change bedroom, the management was not understanding.
Will not recommend it
POIs near hotel
Cafe and Restaurants near hotel
Felt very corporate, a conference was in our hotel towards the end of our week and there was not enough staff on for guests. Only one restaurant and bar open so long time waiting
We stayed all inclusive and the drinks were really really strong 💪 got the feeling some staff didn't want to be there, or they weren't interested in tourists but this may be due to us visiting at the end of season.
Good location too about five mins walk to flower street which I imagine is a neon strip in season, similar amount of time to beach also.
4 of us, (2 couples, all pensioners) have recently returned from a 10 day stay at the Best Western Hotel. None of us have any complaints of this hotel, the rooms are a good size, comfortable beds, nice walk in showers, quiet at night and conveniently situated for everything Sunny Beach has to offer, Flower Street, Bus Station, Bars and clubs. Hotel is kept really clean.
The pool and pool bar area has background music played during the day at an acceptable level, unlike some hotels that had club style music played at loud volume all day. During our stay the pool water was tested daily for chemical levels etc.
Restaurant has plenty of choice of various foods to try and satisfy all tastes. Like all establishments with buffet style the temperature of the food may not be hot enough for some people however a microwave is supplied for guests use.
We did have a couple of minor issues but after visiting reception or speaking to a manager these issues were resolved, no problems, with no drama. We enjoyed our stay and are planning to revisit this hotel again next September as it satisfied all our needs.
Comfortable location: in 5 min from central bus station, 5-7 min from beach, around plenty restaurants, stores!
What else do you need to have a great stay?! It was amazing experience there! Definitely recommend and will come back next year!
The kids were very happy with the water slides.
Frequently asked questions about AluaSoul Sunny Beach - All Inclusive – Adults Only
Does AluaSoul Sunny Beach have a private beach?
No, the hotel is located on the first beachfront line with access to a public sandy beach 20 meters away. Umbrellas and loungers on the beach are available for a fee.
Are pets allowed at this hotel?
Pets are not allowed at AluaSoul Sunny Beach despite some contradictory online information.
What types of rooms are available at the hotel?
Room types include Run of House; Standard rooms with various views and balconies; Club rooms; Superior rooms; Deluxe rooms; Suites including 1 Bedroom and Club Suites; Apartments; Studios; and Family rooms, all detailed in the hotel data.
How far is the hotel from the airport?
The hotel is 25 km away from Burgas Airport (BOJ).
What entertainment options does the hotel offer?
The hotel offers daily animation for adults six times a week, live music, evening shows branded as "Riu" shows several times a week, aqua aerobics, gymnastics, beach volleyball, and a daytime children’s entertainment program called RiuLand.







































































