Augustus Hotel & Resort in Forte dei Marmi

My wife, our college-aged daughter, and I stayed at the Augustus Resort over Easter weekend. We were eager to spend time along the Italian coast and were delighted to discover this gem in the charming town of Forte dei Marmi. Our stay was truly outstanding. The two-bedroom, two-bathroom apartment was spacious and perfectly suited for the three of us. Each morning, the buffet breakfast offered a wide variety of delicious options to start the day. The soft sandy beach and relaxing cabanas created an ideal retreat, and the beachside lunch restaurant served incredible food with impeccable service. The staff was exceptional, with special thanks to Nina, the concierge, who assisted us on multiple occasions. We enjoyed both taking the shuttle and walking into town, as well as running through the parks and along the boardwalk. The hotel also serves as a great base for exploring Cinque Terre. On our way back to Florence, we stopped to climb the Leaning Tower of Pisa—just a 45-minute drive from the resort. Our three-night stay flew by, and we only wished it had been longer. It’s a truly special place, and we would love to return. Many thanks to the entire staff for making it feel like a home away from home.

We had a wonderful experience at Hotel Augustus Resort! In a very short time, they organized the most beautiful decoration for my girlfriend’s birthday, making it such a special and unforgettable moment. The staff were all incredibly friendly and attentive – a special thank you to Emanuele, who was truly such a lovely person and made us feel so welcome. Highly recommended!

I chose this hotel based on a friend’s recommendation, mainly because of its private beach. What I didn’t expect was that access to the beach comes with very steep extra charges — sunbeds start at €150 per day depending on their location. When you add this to the already high room rates, the value just doesn’t add up.

Reaching the beach is also inconvenient: you have to walk or get a cart across the street, which takes away from the “private beach” appeal. Once there, the food at the beach bar was disappointing and well below expectations.

On the positive side, the hotel itself is stylish, the décor is beautiful, and the breakfast was excellent. However, our room was extremely small — we could barely open our suitcases — and the hotel layout feels scattered and oddly designed.

Several other travelers told us that there are very good hotels right on the beach, closer to the city center, and at much more reasonable prices.

Overall, hotel Augustus is chic and visually impressive, but between the cramped rooms, scattered design, hidden costs, and underwhelming beach experience, it doesn’t live up to what you pay.

Except for the shuttle driver very nice service. Equipment not appropriate as there is no coffee machine/ tea maker standard in the room. Location very relaxing.

This fine hotel , the Lido extension, which faces the sea ,is best described by me as “shabby chic” and I wouldn’t want to stay at another hotel in Forte . My room is ok , but what gives it the edge for me is the excellent service and simple charm of this Iconic small hotel Perfect breakfasts and a lovely beach

Great resort. Maid service was excellent. Breakfast was top notch. Staff was extremely helpful we were here for 2 weeks. Close to beach with walkway that goes under the street directly to beach. Emanuele(server) was extremely kind and helpful, even sent bubble wrap to our room to pack our wine/olive oil. Excellent team.

Really special experience. Amazing hotel lovely staff